Opened in the late 1990's the Asda supermarket on Sturry Road is a large 'out of town' supermarket offering a range of food and other household items, including an extensive clothing range. The store is immediately across the River Stour from the new Broad Oak Centre building (the reserve's trees and one of the 400Kv pylons can be seen in the distance). At night it lights up the the skies and can be seen clearly from the nature reserve. It has several hundred free parking spaces which gives it a considerable advantage over town centre shops. Other competing stores include Sainsbury, Safeway (x2) and Tesco.
ASDA Superstore